My Perfume Advertisement Write Up

Addiction…your world repainted the new fragrance by G.E.M.M.A

The image was taken at a low angle – this gives the impression that the person in the photograph is more superior than everyone else, at least she thinks she is, as the shot looks like we are looking up at her: so she’s higher than us…mightier. The name of the perfume is Addiction and this has a direct relationship with her facial expression; she seems to be in a state of euphoria like she is ‘high’ on drugs. She knew that she shouldn’t have but she couldn’t overcome the power of addiction (which is what I want people to feel about the perfume – they’re addicted to it and they’re out of control). She cannot resist being away from the colourful optimistic, positive world where she is happy. ‘‘Your world repainted’’ is in reference with the paint-stroke technique of the background – her world is literally transferred into a vibrant, lively place where she wants to be. (Almost as if someone got a paintbrush and painted over the dull, boring world in which she wanted to escape from). This perfume is aimed at female individualists, the ones who have a quirky sense of style and do not want to 'follow the crowd'. They are creative and enthusiastically exploring positive change in the world. Spontaneity would be a strong personality of the person that would buy this perfume and would have a high appreciation for creativity - which is why the paint-like effect of the advertisement should appeal to her. The age range is around the age of young adults and woman in their early to mid twenties who do not neccessarily have a job but is definitely at least middle class citizens. Perfume advertisements such as...

Keira Knightley's Chanel advert which connates sophistication and elegance (suggesting that the people who want to buy this, who want to smell like this are esteem seekers and strivers - acquisitive, materialistic and using what they own as symbols of success by attaching importance to image but they are only doing this as a means to be excepted by their peer group) is the opposite of mine purely because people who want to buy the perfume in my advertisement are females who want to see the world around them differently. What I mean is that these woman are buying the perfume because they like the sense of creativity from the artistic qualities of the advertisement and are not buying the perfume to change how people see them, but rather, to change their own perspectives. Perfumes advertisements like...

The World of Harajuku Lovers Fragrance by Gwen Stefani's company Harajuku Lovers is similar to what I am trying to do with my perfume Advertisement.